Pillow Talk #8

Good morning, or should I say, good afternoon. 

This week has gone by in a flash and I am planning on having a very lazy, chilled out day today to recover. Yesterday I went to my very first blogger event and it was so much fun! I’ll be writing a post on that soon. For now, though, let’s get cracking. 

There’s been a lot of buzz in the blogosphere in the past two weeks regarding how’s best to approach brands, and how you should pitch. Hey, should you even pitch at all? Hint: Yes. 

I’ve been collecting a bunch of content that has really helped me understand where the industry stands on this topic at present, and that’s going to be the theme of this week’s Pillow Talk. Yep, we mean business today people! 

Keeping it Candid podcast

I hadn’t heard of the Keeping it Candid podcast before this week, but I found out about it after hearing about the topic “What We Really Earn From Instagram & Blogging”. I mean if that doesn’t catch your attention, what will? The podcast features Millie Cotton and Sophie Milner, this week accompanied by Chloe Plumstead as they discuss just that, what they really earn from blogging. The episode is honestly eye opening and if you haven’t listened already, go do it – now! It’s helped me understand how to work out the value of my blog, plus the style of the podcast makes it feel like you’re having a convo with your besties. It’s seriously fab. 

Yasmin Stefanie

I discovered Yasmin’s blog this week for the first time and honestly couldn’t relate more to her post on “tackling my complex with blogger engagement”. To be honest with you, and I think we can all agree, sometimes the blogging community can be wonderful, but sometimes it can be a little bit intimidating. Yasmin discusses her thoughts on being a passive reader, and how it can sometimes be hard to feel apart of the community. When is the right time to comment? Should you comment? What should you comment? If you’ve ever had insecurities about engaging with other bloggers, I urge you to read Yasmin’s post. I think it’s a topic we can all relate to in some way or another. 

Grace Victory and Sara Tasker

Ready for a step by step guide on how to pitch? These two posts are for you. As someone who had never pitched before this week, I found both of these posts immensely helpful. Grace takes a very in-depth look at how you should approach pitching. It’s not a case of just emailing someone, you’ve got to be proactive and do your research first. Take it seriously! Grace includes a really helpful email example which is perfect if you don’t know where to start. 

Sara also write a very helpful and informative post on how best to approach brands as an influencer. What should you be researching beforehand, how should you compose the email, what should you include? The icing on the cake for Sara’s post is that she’s included some super helpful templates to help you out. Using a combination of Sara’s and Grace’s advice, you’re well on the way to a successful pitch. 

I’m going to leave it there today because that’s been what the bulk of posts I’ve been reading have been about, and I don’t want to overload anyone who might be looking for tips with resources. 
I will leave you with a question though. 

Have you pitched to a brand before, and if so, were there any posts you’d read before hand which helped you through the process?